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Cookie Program Update

While it feels like we just wrapped up the 2020 Girl Scout Cookie Program, our team has been busy planning enhancements to the 2021 program!

Cookie Price Update

One of these major improvements is an update to our cookie pricing. Recently, GSGC leadership approved an update to the price of Girl Scout Cookies, beginning with the 2021 cookie season. For the first time in at least a decade, we will update the price of Girl Scout Cookies by $1 per box. 

The core variety cookies — Thin Mints, Samoas, Tagalongs, Do-si-dos, Trefoils, and Lemon-Ups — will be $5 per box beginning with this cookie season. Specialty cookies — Toffee-tastic and Girl Scout S’mores — will be $6 per box.

This update aligns Gateway's cookie prices with that of all the other Florida councils, providing a more consistent customer experience around the state.

One of the best results of adjusting prices is that girls and troops will be able to earn even greater proceeds to finance their Girl Scout experience and we are proud to offer one of the most generous proceed structures in the state!

Per-Girl Average Boxes 2019-20 Earnings 2020-21 Earnings
1-249 50 cents 80 cents
250-349 60 cents 85 cents
350-449 70 cents 95 cents
450+ 85 cents $1.05

Troops will now earn a minimum of 80 cents per box of cookies sold. That's an increase of 30 cents per box over previous years! Girls will also have the opportunity to earn more high-value prizes and rewards through the Girl Scout Cookie Program.

What else is new

We know that the cookie program can be a significant undertaking for troops, volunteers, and parents. Our goal is to give all of our members the highest level of support throughout the program and to help simplify some of the processes to make it easier to participate and ensure the best experience for girls.

Volunteer support team
  • Community product manager
  • Co-community product manager
  • Village product manager
  • Troop product manager
Expanded product program staff
  • Vice President of Marketing and Product Strategy
  • Director of Product Programs
  • Product Program and Retail Manager
  • Product Programs Coordinator
  • Booth Coordinator (seasonal)
Big improvements
  • New technology: ACH and DocuSign for seamless transactions
  • Online training opportunities
  • Booth planning and contracts already in the works!
  • Cookie warehouses and cupboard in multiple locations around the council


Why did Gateway Council need to increase the cookie price?

To maintain and expand our high-quality programming and services for girls and adults, the price for cookies has been increased by $1 to $5 for core cookies and $6 for specialty cookies (S’mores, Toffee-tastic). This price increase is based on high production costs from the bakery, requests for increased troop profits, and added expenses to provide outstanding girl programming. The price update also aligns our pricing with that of the other Florida councils, creating a more consistent experience for customers around the state.

Why increase prices now?

In 2019, all the Girl Scout Councils in Florida made an agreement to align our cookie prices. However, Gateway decided that with all the changes our council was going through as a result of the merger, it would be best to wait one year before introducing another change for our members. After careful consideration, reviewing and planning, council leadership decided that the 2020-21 Girl Scout Cookie season was the optimal time to make the update. 

Why was the price increased by $1?

Looking at national cookie trends, and consulting with industry experts, it was the recommendation to increase by $1 to stay in alignment with national Girl Scout Cookie pricing and avoid multiple price increases in the future.

How are we supposed to charge someone $5 or $6 for a box of cookies? They could get cookies for much less at most retailers!

Remember, this is not a “value of goods” based pricing model. Our customers understand they are supporting Girl Scouts! Based on reports for other Girl Scout councils, the consumer will most likely not even notice or care all that much, especially if girls and volunteers explain what the money is going towards. If they ask it’s the perfect opportunity for your girls to highlight their plans for the year, what they are doing with their proceeds. 

Girls are learning 5 Key Skills (Goal Setting, Decision Making, Money Management, People Skills, and Business Ethics) and can tell the customer their cookie plans. Girls are encouraged to share when a consumer approaches them!

What does this mean for troops?

With the price increase, girls and their troops will be able to earn more funds to power their Girl Scout experience via a tiered proceed plan. 

Per-Girl Average Boxes 2019-20 Earnings 2020-21 Earnings
1-249 50 cents 80 cents
250-349 60 cents 85 cents
350-449 70 cents 95 cents
450+ 85 cents $1.05

Troops will now earn a minimum of 80 cents per box of cookies sold. That's an increase of 30 cents per box over previous years! You can see there are significant increases at each level, which means girls will be able to do even more, whether they're signing up for programs, saving for a big trip or planning a community service project as they earn their Bronze, Silver or Gold Award.

We are also working with girls to help finalize this year’s rewards and are excited to be able to offer more high-value prizes to give girls even more incentive to participate in the program and to reward the hard work they put into their businesses.

Why don’t the troops get all or most of the funds from the Cookie Program?

After Gateway Council has paid the baker for Girl Scout Cookies, revenue generated through the program provides troop proceeds and girl rewards, and the remainder of the proceeds go to support expenses associated with services and programs for girls and volunteers, and the operation of the council.

What does the council do with its part of the Girl Scout Cookie proceeds?

Gateway Council uses proceeds from the Cookie Program for a variety of purposes, including: volunteer training opportunities, council staffing, maintaining properties, general membership resources, providing financial assistance to girls, and much more. Aside from the direct cost of the cookies, 100 percent of the proceeds from the Cookie Program stay within our council.

How are other councils pricing their cookies?

Every council is different and has different pricing structures based on their operating budgets. All Girl Scout councils in the state of Florida share the $5/$6 pricing to better align our practices and provide a more consistent customer experience. More than 75 percent of councils have prices of $5 for core cookies and $6 for specialty cookies (S'mores and Toffee-tastic).

Why are S’more’s and Toffee-tastic specialty cookies priced at $6?

More than 60 percent of councils have the specialty cookies at a $6 price point. Our two specialty flavors cost more to produce, so the bakery charges us more for those cookies. 

  • Gluten free Toffee-tastic: Special food safety testing protocols of the production line and the product are required, and the specially sourced ingredients are priced higher. These cookies also carry third-party gluten-free certification.
  • Girl Scout S’mores: The natural, organic and non-GMO ingredients are higher-priced and specially sourced around the world. Natural flavors require twice the recipe quantity to deliver same flavor intensity consumers expect, and special storage conditions to extend shelf life are needed.